13 Mar

To Succeed in Business: Sell Lemons

Heard about Michael Gotmurk? He is the CEO of payfirma, a company that is a multichannel payment processing and cloud-based platform for people.

The company has been one of the biggest ventures. But more than that, Michael has an interesting story that will give you some insight as to how you can make your company the biggest success.

Michael is from Turkey and he attributes his business lessons to his grandfather who was a reputed entrepreneur himself. Every kid loves the summer holidays.

Take a break and chill, that is what it is meant for, right? But that was not the thing for Michael. His family was well off, but Michael’s grandfather wanted him to sell lemons. Yes, selling lemons and that too from door to door.

Why did his grandfather want him to do so? Read on to find out.

Michael went to the markets with his grandfather on Sundays to buy lemons.

All this in the gruelling heat. They would negotiate and get a good rate for the bulk of lemons they would buy. When Michael returned home, he would package them in tissue paper that was reusable. After this, he would go on to distribute them in his neighbourhood on a cart.

What was the trick? Turkey’s staple food ingredients included lemon, so people used them in every meal of theirs. Of course, they could get the lemons themselves, but who would want to take that much pain when there was someone who was delivering it to them to their door and that too with a good packaging.

Michael not only learnt a great lesson regarding entrepreneurship, but he even got a loyal client following.

The valuable lessons that his grandfather taught him through this lemon selling crash course have helped him become the successful entrepreneur he is now.

Look at those lessons

The first lesson that he learnt was that investing in your reputation matters a lot. That is the first investment of a person.

One should build a reputation first, the rest follows.

The reputation he builds among his neighbours was the first thing that he needed. When people rely on you and you deliver them on time and the best service, the feeling of joy is mutual.

You will certainly feel more responsible, and this made Michael work even more diligently.

Keep your words and your reputation as they matter a lot in building a long time bond with your customer.

This is the first commitment that you need to make, and it will help you in building a great business as people will trust you when they look back at your record of always being punctual and on time.

The second lesson that Michael learnt was to say ‘no’.

This one matters in every domain of life but in business it becomes tough to say no, especially at a point when you are just growing, and you are young in the market.

But this lesson also was learnt by Michael when he was selling lemons. He learnt all about people and their choices, values that would later help him build his venture.

He learnt how to negotiate and decline the offers that would neither help him nor the customer. Instead of doing bad business, he just said no (it is tough).

The third and the most valuable lesson was the work ethics.

Yes, it may sound old fashioned but it is the one that will finally differentiate you from the other 100 people who are trying to make it and fail.

It is true that every company today is coming up with a startup. People are giving in everything they can. But the problem with the unsuccessful ventures lies in the fact that every idea of theirs just fizzles out, and they give up.

Never give up!! We have heard of this term million times but the more we hear it, the less effective it gets. So, what will get you going in the world where people give up early, and your dreams will be hindered by the many voices that say “you can’t do it”. Well, the one thing that will get you going is the indomitable spirit and the willpower. Once your plan and ideas fail, instead of relenting, start over and with double the zeal!!

This is what will get you going.

The successful CEOs of companies that started as oblivious organizations and ideas of college dropouts are the ones who had shed a lot of tears and sweat out in the sun like Michael before they made it big. This is what matters. In the end, your spirit and the never say die attitude along with the work ethics of the cavemen will help you become the most successful venture that is out there.…

27 Nov

Fake 80 Hour Work Week

Many workers are faking 80 hours work weeks in the USA suggests a research study.

The work culture of America is going through a strange period at this time.

The variety in the work ethics of the companies has made the case interesting. These firms, as they set up their rules individually, keep no universal way to call one job rightfully executed. Some companies are stressing on the work hours while others have allowed to divide and finish up their job at anywhere, anyhow, within time. Now a recent study says that many of those highly speaking, motivated workers might not tell the truth about their working span. They might fake it!

How do we know!

The pioneer of the investigation in this regard is Erin Reid, professor of Boston University’s Questrom school of Business.

She has conducted one professional research regarding the work culture of Americans in an anonymous American firm. The surprising result that she came up with is the main source of knowledge here. She was provided with the access to the personal and professional details. She also track the Human Resources files and interviewed the workers. Finally, she came up with the fascinating findings of the experiment.

What has been known?

Under the study, it has been found that many companies like to give more importance to the work accomplished. This scenario tends to divide the workers into three groups.

The first group are amongst the top performers. They pull their socks up and just do the job by giving it the more preference than anything. The second group surrender in the first place and go for a less flexible work hours with less travelling. The third group is the topic of conversation as they like to create a false impression of their super activity and enjoy the much less work pressure.

Why do they do it?

The trend of faking 80 hours workweeks is not some job of a misguided idealist, but its roots are deep down. Some of the main reasons can be considered in his context are

The main reason obviously would be the mentality of the higher authorities. The appreciation and advantages one get in keeping an 80-hour streak is valuable to the workers.
There are some companies available in the market whose high command give more importance to the time ranges rather than the quality and quantity of work. If one can’t make it in a real way, they opt to go for the abstract way.
The fear of degradation, bad performance review and not getting promotion and remuneration up-to the mark have pushed the workers unable to pull it in reality, for hey take the liberty of false commands.
Why don’t the companies take the advantages nowadays? The fear has been belittled.
How do they do it?

There are some real workers and slow learners in the part of their lessons. Those people just find and keep a distance from them. The other people however eventually welcome them in the vicinity.

Some of those people need to attend a job or work in an interview. Though they have the answer, sometimes use it to be more effective.

The important part is obviously taking the locality close for scrutiny. Then you need to find a group of similar minded people to cover up for one other and enjoy flexible work hours as a whole.


The point that one is getting enough appreciation without doing that amount of job is tricky. At one hand it indicates how you have to lie to the company by managing 50-60 hours at most each week; on another hand they excel at the job what they i.e. they usually deliver the targets and more.

Because most of the company will demote the personnel of less working hours despite being fruitful, the stand of the fake workers seems more pointed. They (who fake 80 hours) get all the appreciation and promotion and all as normal people who are workaholic.

This comparison might seem unfair but for the people not able to perform at an extreme level, this method provide with an opportunity. The importance of his point can’t be ignored.

It can be concluded finally that, the working structure in USA needs a reformation. The mindset of the directors and heads should be changed so that they can appreciate not the work hour, but the substances in it. If one can both be happy in work and personal lives, it is very usual to get the maximum benefit out of him or her. Hence, the structure should be changed, and this tendency shows us the main concept to take into consideration here.Fa…